Representatives for Twitter and JPMorgan declined to comment.
Besides Musk’s offer, Twitter has been fielding takeover interest from other parties, including technology-focused private equity firm Thoma Bravo, according to one of the people familiar. The New York Post reported Thoma Bravo’s interest on Thursday.
A representative for Thoma Bravo declined to comment.
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In bringing on JPMorgan, Twitter is working with a bank that hasn’t been afraid to wrangle with Musk. JPMorgan and Musk’s electric vehicle company Tesla Inc. have been embroiled in lawsuits. They are suing each other over stock transactions, some that are linked to Musk’s tweet in 2018 that he had secured the funding to take Tesla private, an effort that was given up weeks later.
JPMorgan is the latest Wall Street heavyweight to become involved with Musk’s quest to buy Twitter, and joins Goldman Sachs in helping deal with the 50-year-old billionaire. Morgan Stanley is working with Musk.
Missing Out
JPMorgan’s involvement is also a blow to the boutique investment banks, who have been increasingly competing for market share against the bulge brackets.
Twitter was advised by boutique advisory firm Allen & Co. in 2020 when the company was tussling with activist investor Elliott Investment Management, according to data compiled by Bloomberg.
This time around, no boutique investment bank appears to be involved although companies tend to add on more advisers as transactions drag on.
Goldman, which has been historically close to Musk, including being the lead bank in 2018’s failed attempt to take Tesla private, was conflicted from advising the billionaire due to its longstanding relationship with Twitter.
Twitter adopted a so-called poison pill on Friday, a measure to help shield it from Musk acquiring more of the company. The move could buy the board more time to decide how to proceed.
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