“While The DuSable is an iconic and historical institution, we’re also constantly evolving to reach new audiences here at home and across the world,” Perri Irmer, the museum’s president and CEO, said in a statement. “Our new name and new visual identity further reinforce our founder’s commitment to preserve and promote Black history, art and culture, and to educate and inform our visitors, especially during these challenging times.”

Founded in 1961 in the South Side home of artist, writer and educator Margaret Taylor Burroughs, the museum bills itself as “the nation’s first independent museum dedicated to the collection, preservation and study of the history and culture of Africans Americans and people of African descent.”

At its founding, it was called the Ebony Museum of Negro History & Art. The museum is now located in Washington Park, west of Hyde Park.

The new branding includes a revamped website at dusablemuseum.org. It features a blue, white and brown logo and an emphasis on the nickname, “The Du,” as in the action verb.

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