Kraft partnered with Warner Bros. Consumer Products on the effort. The mac & cheese, though not the Space Jammies, are set to hit stores on June 1. These basketball and Bugs Bunny shapes are new to the brand, but Kraft reminded fans that it had “Space Jam” noodles for the original movie’s release.
Kraft isn’t the only brand trying to cash in on the buzz about the new “Space Jam” movie, which also stars Don Cheadle and Zendaya, along with Warner Bros. cartoon characters such as Bugs Bunny and Tweety Bird. WWD reports that 200 brands have merchandise plans tied to the movie, including Tommy Hilfiger.
General Mills’ Space Jam: A New Legacy” cereal, a berry-flavored corn cereal with bunny and basketball marshmallows, featuring James and Bugs Bunny on the box, debuts May 31. (Rival Kellogg, coincidentally, has Frosted Flakes with Crispy Cinnamon Basketballs out now with boxes featuring Shaquille O’Neal, which isn’t tied to “Space Jam.”)