RumChata is a creamy, rum-based liqueur inspired by horchata, a milky rice drink from Mexico. It was created in 2009 by founder and master blender Tom Mass, and is produced in Pewaukee, Wis.
Midwest Custom Bottling, which produces RumChata, was also included in the transaction, according to a news release.
“As a small independent producer, we never imagined the success of RumChata when we were just getting started back in 2009,” Mass said in a news release. “I know the RumChata brand will thrive under Gallo’s guidance.”
Agave Loco is based in Vernon Hills. The company ranked No. 1 on Crain’s 2014 list of fastest-growing companies, with 2013 revenue of $52.1 million and a five-year annual growth rate of 611,724 percent. The company appeared on the list in the No. 2 spot in 2015 with revenue of $70 million and a five-year growth rate of 25,341 percent.
In addition to RumChata, the company makes hot-pepper tequila, Agave Loco.