The Chicago store is in space previously occupied by beauty retailer L’Occitane en Provence.
Rothy’s opened four of its brick-and-mortar shops last year, in Washington D.C., Boston, New York and Los Angeles. 2020 was a trying time for most retailers, as pandemic store closures and safety measures pushed consumers online in droves.
Online sales remained strong for the company, and expanding the physical presence “was definitely a highlight,” CEO and co-founder Stephen Hawthronthwaite said in an emailed statement.
Chicago is one of Rothy’s top markets, Hawthronthwaite said in the statement.
The company is a natural addition to Armitage Avenue, where storefronts are increasingly being filled with brands that were once online-only, said Will Winter, senior associate of Stone Real Estate. The percentage of digitally native brands on the street increased to 22.1 percent in 2020 from 19.4 percent in 2019.
Bonobos was the first “e-tailer” to debut on the street in 2013, according to a report from Stone. Retailers such as Allbirds, Outdoor Voices and Foxtrot are also nearby.
Armitage’s dependence on those digital retailers helped it weather COVID. Vacancy on the street, bounded by Sheffield to the west and Halsted to the east, dropped to 7.2 percent in 2020 from 8.8 percent in 2019, according to the report.
This story has been updated to correct that L’Occitane en Provence is a beauty retailer, not a chocolate shop.